Fuji’s everyday 100-speed color film. The color is clean, neutral, and honest. The slow-and-steady consumer stock.

How it behaves

It needs good light at 100. Expect solid negatives, not pro-film magic. The grain is fine and the color is natural and true to life, softer and more neutral than Kodak Ektar 100. It is one of only two color negatives Fujifilm still manufactures itself in Japan. It is sold mainly in the Japanese domestic market, so supply outside Japan is tight. Any lab can process it in C-41.

Questions people ask

Is Fujicolor 100 good for landscapes and travel?

Yes, in sun. It is a fine choice for landscapes and travel in good light, with fine grain and natural color.

How saturated is Fujicolor 100?

It is softer and more neutral than Ektar 100. Expect honest color rather than punch.

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The full set

All 33 frames, in the order they came off the rolls. Tap one to see it full screen.

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