Lomography 400

Lomography's all-purpose 400 color negative. Honest color, nothing fancy. The one to grab when you just want to shoot.

How it behaves

Shoot it at 400 anywhere. It handles mixed light fine and the grain stays reasonable. The research describes rich, vibrant saturation, fine grain, and high sharpness, an everyday roll that works from bright sun to overcast days. It is not DX coded, so set ISO 400 manually. A solid walkaround roll.

Questions people ask

Is Lomography 400 good for everyday shooting?

Yes. It is built as an all-purpose roll for street, travel, and everyday shooting, and it handles mixed or changing light.

Do I need to set the ISO manually?

On cameras that read DX coding, yes. It is not DX coded, so set ISO 400 manually.

Is Lomography 400 good for portraits?

The research lists portraits in mixed or changing light as a good use. Saturation is strong, so expect lively color rather than a muted look.